When it comes to running your business there are only so many hours in the day and in today’s fast-paced digital world it’s vital that you have a high-quality website. And the content on your website can make or break your brand because it’s key to how your customers interpret your products and services.
From web pages to blogs, every little piece of content counts and devoting time to focus on all that detail isn’t everyone’s cup of tea! That’s where a copywriter comes in and Yamato Magazine happens to be run by a content writer who loves getting to the heart of a brand’s story and sharing that story with the world.
That’s why Yamato Magazine offers copywriting services to Japan-related, hospitality and travel businesses. If you’re curious about content writing then you’re in the right place, so read on to find out more about these services.
What is a copywriter?
Let’s start by defining what a copywriter actually does. Also known as a content writer, content marketer, content strategist or content manager, a copywriter puts words onto a page or a website. It’s seeing multiple perspectives from brands and customers. It’s getting to know a business’ story inside and out and presenting information that makes sense.
Great copywriters can tailor their approach to the needs of their clients and may be able to fulfil different goals. Whether it’s increasing website traffic, driving more conversions or sales, a content writer will use the power of the written word to make it so.
Why should you hire a copywriter?
- Time saving: You don’t have to worry about writing content for your website and it frees you up to do what you love in your business.
- Increased discoverability: Good content marketing is often paired with Search Engine Optimisation (SEO) to help increase how you rank in search engines. More people will find you, meaning a better chance of making a sale.
- Supercharge sales: Content writing is another type of selling in the sense that you’re providing valuable information for your customers and helping them make an informed buying decision.
- Drive brand awareness: Producing high value content such as whitepapers, checklists and videos can increase brand awareness.
What copywriting services does Yamato Magazine offer?
Content Audits
A content audit is a full analysis of a website. Yamato Magazine will identify new content ideas, optimise the user experience and create a bespoke content strategy for you.
Brand Tone Of Voice Creation
The heart of any good brand story starts with a tone of voice. It’s how you want to present yourself to customers, how you sound, how you look, your values and so much more.
Yamato Magazine will collaborate with you to create a unique brand tone of voice so you can share your story successfully.
High-quality blogs
Yamato Magazine specialises in Japan and hospitality related blogs that cover a wide variety of topics. All blogs will be optimised to meet SEO best practices and can be done on a one-off basis or form part of a larger package.
Social media posts
Yamato Magazine can craft social media posts for multiple platforms such as Twitter, Facebook and Instagram. All posts will be tailored to your brand tone of voice and help to build engagement.
Proofreading and editing
Writing content is good and all, but editing is a different kind of beast. You’ll want to make sure your content flows well, hits the right kind of messaging and doesn’t have any errors.
Yamato Magazine offers proofreading and editing for different types of content, such as websites and blogs.
Start your content marketing strategy with Yamato Magazine today
Now that you know more about what a copywriter does, Yamato Magazine is here to provide peace of mind that your brand story will be told well. For more information, check out the copywriting services page and get in touch by emailing yamatomagazine@hotmail.com.
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