Japan is one of the most popular destinations in the world. The culture, the uniqueness and the history is unlike anywhere else on the planet and the same goes for Japanese drinking culture. There’s a lot of exciting things going on in the space, opening the way for Japan’s best kept secrets to step onto the global stage of drinks.
I’m talking about shochu and awamori.
Japan’s and Okinawa’s indigenous spirits are as diverse as they are delicious. With various styles and flavour profiles, no two shochu or awamori are the same. A beginner’s guide to shochu and awamori will help you start your journey down the rabbit hole.

What you’ll learn (and maybe drink in the future):
- What shochu is and what it isn’t
- The history of Japan’s native spirit
- Types to try and buy
- How to serve and enjoy shochu
- More resources for budding shochu geeks
Download your free copy

What you’ll learn
- What awamori is and isn’t
- The uniqueness of Okinawan culture
- How awamori is made and aged
- Personal awamori recommendations