Pop Culture and Japan

A Love Letter To Japan’s National Drinks: Sake Future Summit 2020 Unites Experts From Across The World

Drink consumers are always looking for the next big thing, the next trend that will come along and transform the industry with new flavours and experiences. I believe the new frontier lies in sake and shochu. Both categories are becoming increasingly known in the western market through the tireless efforts of educators, ambassadors, retailers, restaurateurs and enthusiasts.

The world of sake and shochu is exciting and innovative, with many passionate people linked by a love for what they do. This passion was on full display at the Sake Future Summit 2020, which brought together sake professionals from across the globe for a dialogue on how sake can take over the world.

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