As an industry, marketing is huge in the west and is the foundation for which popular culture and products are built on. I’ve always been curious how it’s perceived in Japan and it was great to have all my questions answered by Johnny Pawlik.
Co-founder of Mantra Media, Pawlik have worked on many international marketing campaigns centred on Japan and infuses Japanese philosophy into his view of marketing.
The sake industry is filled with people who’re passionate about keeping Japan’s native drink alive domestically and overseas. Kyoko Nagano is one of those champions and works with small sake breweries all over Japan to spread the good word of nihonshu.
It was a pleasure to speak to Kyoko about her sake experiences and she’s got a lot of great information to share.
If it takes time to become acquainted with a person in any meaningful way, then a bowl of noodles needs to be raised for John Daschbach. After spending an entire year filming a master ramen chef, the Tokyo-based filmmaker’s latest film Come Back Anytime beautifully captures the feeling of finally getting to know someone.
In terms of ingredients, shochu may well be the most diverse spirit on the planet. Japan’s best kept secret can be made from lots of unusual substances. I’ve gravitated to more niche varieties of shochu and Tantakatan shiso comfortably sits in that camp.
A shochu with a fishy tale behind it, there’s a lot to enjoy about this delightful drink.
The sake industry is filled with a passionate community of folks who love spreading the good word of nihonshu. Being a part of it has put me in touch with so many great people and it’s been a pleasure to chat to Giulia Maglio, AKA Jiji Sake.
Giulia is a sake sommelier, writer and podcast host dedicated to spreading the love of sake throughout Italy, Japan and beyond. In this interview, we talk about her experiences in Japan, her latest projects and where she sees the sake industry going.