Japanese Fashion

From Tenugui to Tailoring: An Exclusive Fashion Week Brooklyn Editorial At Velvet Tokyo

New York and Tokyo have always recognised something of themselves in each other. Two cities built on movement, contradiction, obsessive attention to detail and thriving creativity. ‘Fashion Remix’, an editorial produced by Fashion Week Brooklyn (FWKB) and House of Annex, moves deliberately between these worlds. 

Shot inside Velvet Tokyo, a space located in Shimokitazawa, Tokyo that refuses to separate vintage from new, the story reflects a transpacific design language rooted in substance over spectacle. Velvet’s philosophy is simple and radical: beautiful clothing is just beautiful. That belief anchors the visual narrative, allowing the styling to feel lived-in and unforced. More conversation than performance.

At the heart of the shoot is MOMOYO STOBY FASHION, the Japan-based upcycling label founded by Momoyo Stoby in 2021. Working with Japanese antique and vintage textiles, particularly Showa-era tenugui towels, Stoby elevates cloth shaped by time into contemporary, one-of-one garments. Fading, wear, and imperfection are treated as assets, guided by wabi-sabi sensibilities and the brand’s philosophy, “Once Vintage. Now the Spotlight.” Enhanced through layered construction and traditional persimmon tannin dyeing, the work speaks to a design approach that feels as at home in Brooklyn as it does in Tokyo.

Directed by Rick Davy with fashion direction and styling by Rahel Tadesse, the editorial captures fashion as a cultural bridge rather than a destination. In the interviews that follow, Yamato Magazine speaks with Davy and Tadesse about the ideas behind the shoot, the dialogue between cities, and what it means to build an editorial that honours craft, context, and connection across continents. Plus, you’ll see exclusive photos from the shoot.

Continue reading “From Tenugui to Tailoring: An Exclusive Fashion Week Brooklyn Editorial At Velvet Tokyo”

Poetry

Oyabun

There’s an old saying in the night markets of Tokyo

“A frog in a well does not know the great sea”

I never really understood what it meant

Until I found myself wandering the backstreets of Kabukichō

Looking for a reason not to go home

There’s something otherworldly about the place

A neon heaven calling to wayward souls

Like moths to a flame

On the way to a hostess bar

I cut through an alleyway

To see a parliament of black-suited men

Looming over a prone figure

The poor bastard had been beaten to a pulp

But he wasn’t who I was focusing on

One man stood apart from the group

He was the shortest among them

Yet somehow stood the tallest

Eyes the colour and hardness of flint

Stared in my direction

I’ve seen all kinds of stares in my life

Good, bad, happy, sad,

This man had none of them

His was a fathomless look

The kind you might expect from God

I have no idea how long I was standing there

Dumbstruck and exposed

But all it took was a simple nod from the man

A free pass to forget what I’d witnessed

And the spell was broken

The frog met the sea that night

Turns out wells are pretty damn comfortable

Book Reviews

After Dark Review: The Passage Of Time Is Like A Long Sleep

Haruki Murakami is known for writing surreal fiction, and that can be seen in After Dark. Taking place in a single night, the novel focuses on Eri and Mari Asai. The sisters are vastly different to each other, but are connected by a sense of loneliness. After Dark stirs up a lot of emotions, with Murakami using various techniques to keep the reader guessing what will happen next. Continue reading “After Dark Review: The Passage Of Time Is Like A Long Sleep”

Book Reviews

In The Miso Soup Review: Revealing The Dark Heart Of Japan

Japan is known for its beauty and rich history, but the country has a dark side that isn’t explored as much as it could be. Japan’s seedy underbelly is exposed by Ryu Murakami’s In The Miso Soup, which focuses on the sex trade and Tokyo nightlife. Kenji, a young tour guide, takes an American tourist called Frank on a journey. But Frank is far more sinister than he appears to be and it’s not long before Kenji is dragged into a nightmare he wishes he could escape from. Continue reading “In The Miso Soup Review: Revealing The Dark Heart Of Japan”