Japanese whisky is one of the hottest drink categories in the world, with plenty of innovation happening year to year. It’s wonderful to see the industry growing and a brand to look out for on the horizon is Kamui whisky K.K.
It was a pleasure to interview founder Casey Wahl about the journey of distilling whisky in the far north of Japan on Rishiri island, the uniqueness of local culture and how the whisky is going to be a champion for the region.
One evening not too long, my daughter surprised me an unlikely question about, of all things, Japanese baseball. I am keenly interested in Japan and always enjoyed attending baseball games during my many visits to that country, but still the question came out of left field.
“What is baseball to the Japanese?” she asked, explaining that “during the Second World War, Japan’s military government suppressed all things American, even the English language, but the Japanese continued to play baseball, even professionally.” She then added, almost innocently: “Didn’t they know it was an American game?”
I assured her that Japanese people knew the game’s origins well. Other than that simple fact, I had nothing specific to offer her. In the back of my mind, I sensed that the answer somehow connected to a broader mystery about the Japanese – how they can so readily adopt so much from abroad and never for a moment lose their sense of self or their commitment to steward Japan’s unique culture and values. Americans, when they adopt something foreign, often feel a tension between their identity and the new practice as if somehow indulging it makes them less American. Not so the Japanese.
Throughout Japanese history, powerful women have been at the centre of the culture, constantly defying the odds and carving out a name to be remembered. From Tomoe Gozen to Masami Odate, Japanese women have picked up swords and thrown themselves into fights on their personal journeys to define who they are.
Not every woman has needed to pick up a weapon. In the case of Sei Shōnagon, she created a legacy by picking up the pen. A writer, philosopher and courtly woman of intrigue, Shōnagon’s story is a fascinating tale of how to appreciate the small things in life.
When it comes to running your business there are only so many hours in the day and in today’s fast-paced digital world it’s vital that you have a high-quality website. And the content on your website can make or break your brand because it’s key to how your customers interpret your products and services.
From web pages to blogs, every little piece of content counts and devoting time to focus on all that detail isn’t everyone’s cup of tea! That’s where a copywriter comes in and Yamato Magazine happens to be run by a content writer who loves getting to the heart of a brand’s story and sharing that story with the world.
That’s why Yamato Magazine offers copywriting services to Japan-related, hospitality and travel businesses. If you’re curious about content writing then you’re in the right place, so read on to find out more about these services.