Pop Culture and Japan

6 Amazing Facts About Awamori

Japanese spirits are steadily increasing in popularity, with more consumers being willing to try new drinks and learn about the history of the beverages. Despite this, there is still a lack of awareness about what makes spirits like shochu and awamori unique, especially the latter. 

Awamori is generally lumped into the shochu category, but it stands alone with its own special history and importance. With that in mind, here are six amazing facts about awamori to demystify this ancient spirit.

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Pop Culture and Japan

Delving Into The 5 Main Styles Of Shochu

In recent years, the spirits category has experienced great change, with vodka, whisky and gin having their time in the sun. In an age where consumers are becoming more open to trying new experiences, there’s an exciting opportunity for new spirits to move into the limelight and Japanese shochu is at the forefront of the conversation.

Japan’s national spirit is made from a wide range of starch-based starters that are combined with koji and water to produce distilled alcohol. Let’s take a look at the five most common styles of honkaku {single-distilled) shochu.

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Pop Culture and Japan

Crossovers And Collaborations: Rebranding Sake For A Western Audience

When it comes to selling sake in the West, there’s a lot of debate about how best to present it to an audience who’re unfamiliar with it. From my own personal experience, I initially found it hard to categorise what sake is. The kanji symbols were intimidating, the brewing process was a mystery and the comparisons to wine left me feeling really confused!

To help make sake easier to understand, certain businesses have taken to working with breweries in Japan to rebrand their drinks and make them more accessible to a western audience. This phenomenon has become known as ‘white-labelled’ sake, in which a business will purchase the sake from a brewery and change it in some way. 

What’s important to consider is the method in which this is carried out. Transparent brands will clearly indicate who the producer is, while others may not be so forthcoming. It’s a tricky landscape to navigate. 

Let’s take a look at a few of the brands who’re repurposing nihonshu and putting the breweries they work with at the heart of the conversation. 

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Poetry

Can I?

Can I?

I ask myself this everyday

Can I?

Be someone proud

Can I?

Be someone who goes to Japan

A dream within a dream

Living outside

An existential crisis

Can I?

Live with being me

A contradiction 

Up and down

Travel or no

Paralysed

Frozen inbetween

Can I?

Be a father

A man to lead generations

Children who look up

To the guy who was meant to lead the way

I don’t know

I’m drowning

In indecision

I’m shattered

Pick myself back together

Can I?

Survive the pandemic

Living alone

It’s scary

I feel the weight

Unknown shadows

On my shoulders

Can I?

Be the man

Inside my mind

Samurai 

Connection to culture

Can I?

Keep moving

Uncertainty

I cry

Can I?

Breathe

I’m suffocating

Can I?

Live with myself

Can I?

Not be drunk

Making excuses

Can I?

Listen to myself

Find the answer

Can I?

Bear the pain

Move beyond suicide

Can I?

Explore Hokkaido

Eat ramen in an izakaya

Drink sake in a brewery

Be the gaijn in Roppongi

Dance awkwardly to K-pop

Dive into Kyushu

Drinking shochu

Can I?

Lie on a beach in Okinawa

Speak of the habushu myth

In bars with old men

Still trying to get it up

Can I?

Sip awamori

See kame

Melded before me

Can I?

Accept the things

That can’t be controlled

I don’t know

I’m trying

Forgive me

I will

One day

I see the dawn

Rising

Can I?

I can

Completed

A dream

Reality

The life I’m living

At last

I’m here

Peace

I’m living

A feeling

Without fear

Amazing

Clear eyes

Blue skies

The future is bright 

Sake Reviews

Gozenshu 1859 Prototype Review: Sake With As Many Names As It Has Flavours

Gozenshu 1859 prototype sake.

Sake brewing requires a tremendous amount of precision and dedication to craft a high-quality product. Breweries such as Gozenshu have built their reputation on creating sake that is as delicious as it is creative. The brand has no problem flexing its creative muscles and that’s exactly what Gozenshu did with the 1859 Prototype. 

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Sake Reviews

Hayashi Honten Golden Amber Junmai Koshu Review: Bizarre And Beautiful

Golden Amber junmai koshu.

The world of sake is one of constant experimentation and versatility. Breweries with centuries of experience create products that demonstrate their sake making skills, and one brewery that’s particularly innovative in Hayashi Honten in Gifu Prefecture.

This is evident in the brewery’s Golden Amber junmai koshu, a complex drink full of wonderful contradictions.

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Pop Culture and Japan

10 Gift Ideas For Lovers Of Japanese Craftsmanship

Beautiful craftsmanship goes hand in hand with Japanese culture. For centuries, artisans have created high-quality goods made from natural materials that tell the story of the area they come from. From products as simplistic as a bowl, to items that are detailed as a ceramic pot, Japanese craftsmanship infuses a level of sophistication that can’t be found anywhere else in the world.

There are plenty of great gifts out there for people who appreciate the beauty of Japanese craftsmanship and here are ten ideas.

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Pop Culture and Japan

Touring Kanpai Sake Brewery: A Story Of Innovation, Passion And Resilience

Lockdown may have stopped hospitality venues from operating normally, but the resiliency shown across the sector should be applauded. Businesses have adapted through embracing eCommerce, offering takeaways and launching virtual events to strengthen their connection with customers.

It’s during this time that I toured my first sake brewery and was able to do so from the comfort of my own home. At a virtual tour of Kanpai Brewery in London, I was able to peek behind the curtain and see how nihonshu is produced and the passion of the people involved.

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